Founder of Smagazene
Hi, I’m Susovan Malakar. I help doctors build and improve their online presence.
A strong online presence makes it easier for patients to find, understand, and trust doctors and their professional practice.
Just a conversation first. No commitment.
Current Focus
A clear look at what I’m currently building, working on, and learning.
Building Smagazene
Building a modern online magazine across health, technology, business, and more.
Helping Doctors
Helping doctors on their digital presence, marketing, and professional digital needs.
Staying Current
Keeping up with latest digital marketing techniques, content, technology, and trends.
About Me
I’m an independent digital marketing consultant based in Kolkata, with experience working with several reputed healthcare organisations, businesses, and professionals, including doctors.
Today, I mainly work with doctors on their digital branding, digital marketing, online reputation, and other professional digital needs. I’m also independently building Smagazene. I keep my approach simple, understand requirements, plan required tasks, focus on work that has a practical purpose. I believe in simple communication, clear planning, and practical digital work without unnecessary digital marketing services or fixed packages.
For Doctors
Good Doctors Can Still Be Hard to Find
Your clinical work may speak for itself. Your online presence needs to make that work easier to discover.
Patients increasingly use Google search, medical websites, online reviews and other online sources to find information about doctors and healthcare. In India, 83% of surveyed patients said they increasingly seek objective, accessible information to guide healthcare choices.
Patient Flow
How Modern Patients Search, Compare, Decide and Contact Doctors
01
A Medical Need Arises
Sudden severe knee pain
02
Search Doctors on Google
Best orthopedic near me
03
Find and Compare Options
Found five 4.5 star doctors
04
Check Details and Reviews
Dr. Roy has better reviews
05
Decide and Contact Doctor
Let’s contact Dr. Roy
Problems
When Good Doctors Can Become Invisible
If your online presence is limited or non-existent, it can be difficult for the right patients to find, understand, and trust you.
Hard to Find
Your name, specialty, location, services may not appear on Google clearly when a patient searches for the right doctor.
Hard to Understand
Scattered or outdated online information can make it difficult to understand your experience, areas of expertise and practice.
Hard to Trust
Incomplete profiles, inconsistent information and unmanaged online reviews can leave patients with an incomplete picture.
Selected Services
Practical digital marketing services tailored to the needs of individual doctors.
Google Business Profile
Set up and optimise your professional profile on Google.
Medical Website Design
Build a professional website around your practice and expertise.
Social Media Marketing
Manage your social presence with relevant, professional content.
Reputation Management
Build and maintain a professional reputation across digital platforms.
LinkedIn Optimization
Present your professional experience clearly on LinkedIn.
Request Custom Service
Need something else? Tell me what you have in mind.